LET'S BE TRANSPARENT
We meet the highest standards of social and environmental impact.
We are proudly part of the b-corp community, together with more than 5.000 brands bringing sustainable change to various industries. With an overall score of 173.0, we became part of the top 3 on the Best for the World list.
We're also the first company in the world to get a sustainable AA Ranking by the Global Sustainable Enterprise System (GPES) - an organization that assesses and supports sustainable and circular companies.
By using up to 50% recycled textile waste as raw material, we save up to 18.000 liters of water per towel. We also don't dye our towels to also save water. Working only with the colors we have is more challenging, but so worthy!
The production of cardboard takes a toll on our forests. Our packagings are made with recycled agricultural waste and recycled cardboard.
Reduce CO2 emission
Our products are transported from the factory by road, train or boat. To compensate for the CO2 we inevitably still emit, we donate to Trees for all - an organization that plants new trees and protect our rainforests.
Reducing our impact every step of the way
We're just getting started.
We're continually improving our processes while still making beautiful high-quality products you can enjoy for many seasons. As we strive for 100% circularity, we're working on inserting more and more post-consumer textile waste in our products. This way we can continue to contribute to reducing waste in our planet.
Currently, we use a minimum amount of recycled PET (8%), which is required to convert cotton waste into usable yarns. Unfortunately, when you wash your towels, small particles of plastic can be relased into the water. Our goal is to replace this material soon, which is why we're constantly looking for other innovative solutions.